FOUNDER

Shimona Agrawal, the visionary behind the label, is a National Institute of Fashion Technology (NIFT) alumna with an unwavering passion for style, sophistication, and the transformative power of dressing well. 

She believes that what you wear is an extension of who you are, and when you dress intentionally, you command respect, amplify your presence, and unlock a stronger, more empowered version of yourself.  

Join Shimona on a journey where fashion meets empowerment, and discover how the right outfit can change not just how you look—but how you feel, perform, and inspire. Because when you dress with confidence, you don’t just wear clothes—you wear confidence.  




About the Label
Based in Banaras, SHIMONA AGRAWAL is a women’s ready-to-wear label known for its innovative use of Indian textiles. We create contemporary silhouettes in luxurious silk, blending tradition with a modern edge. While deeply rooted in Banaras, the label explores textiles from around the world, breaking free from traditional constraints to offer something truly unique.

Advocating for slow fashion, SHIMONA AGRAWAL inspires the modern generation to celebrate craftsmanship and embrace conscious choices. Our message, “You have the power to wear the change,” reflects our philosophy—fashion as a form of expression and empowerment.

SHIMONA AGRAWAL isn’t just about clothing; it’s a movement. It’s a reminder that every choice we make, from the textiles we wear to the stories we tell, has the power to shape the world. Through brilliant colors, exciting textures, and dynamic energy, our garments transform not just how you look, but how you feel.