FOUNDER
Shimona Agrawal, founder of the label, has always been an admirer in the world of fashion. A NIFT (National Institute of Fashion Technology) graduate with dedication, hard-work and keen eye, she embarked on her entrepreneurial journey with a mission to empower women through her creations.
She believes that fashion has the ability to enhance a woman’s self-esteem and make her feel confident, powerful- ready to conquer the world. In a world often driven by fast fashion, she believes in the importance of creating garments that are meant to be cherished, not discarded.
She set out to create a brand that caters to discerning individuals who values quality over quantity. Her vision is to build a fashion label that celebrates the artistry of design and embraces the essence of timelessness.
Our mission & Vision
To create high-quality, fashionable clothing that celebrates the unique beauty of our customers, while providing them with the highest level of quality, comfort, and style.
To be the leading fashion label that inspires people to look and feel their best, regardless of their shape/size or their personal style.
We want every women to be able to say it out loud“ I am confident, stylish and ready to take on the world “.
